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        ALPHA HYDROXY ACIDSAHAs (Glycolic Acid, Lactic Acid) offer chemical exfoliation, removing dead skin cells to reveal brighter, smoother skin. They help in reducing signs of ageing, and sun damage, and improve skin texture and tone. 
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        ANTIOXIDANTSAntioxidants combat free radicals that can cause cellular damage. They help prevent signs of ageing, maintain skin health, and improve sunscreens' efficacy. 
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        ARBUTINA natural skin brightener, Arbutin is known for its ability to lighten dark spots and even out skin tone without harsh bleaching, making it suitable for sensitive skin types. 
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        AZELAIC ACIDThis acid is beneficial for reducing inflammation, killing bacteria that cause acne, and helping reduce pigmentation issues like melasma and post-acne marks. 
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        BETA HYDROXY ACIDSBHA (Salicylic Acid) penetrates deeper into the pores to remove dead skin cells and excess sebum. It's excellent for acne-prone skin and for treating blackheads and whiteheads. 
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        CAFFEINECaffeine, when applied topically, can constrict blood vessels to reduce redness and puffiness. It's also known for its anti-inflammatory and antioxidant properties. 
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        CENTELLA ASIATICAPopular in K-beauty, Centella asiatica is known for its healing, soothing, antibacterial, and anti- inflammatory properties, making it ideal for sensitive and acne-prone skin. 
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        CERAMIDESCeramides are lipids that help form the skin’s barrier and retain moisture. They are essential for healthy skin, preventing dryness and irritation. 
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        FERULIC ACIDFerulic Acid enhances the effects of other antioxidants like Vitamins A, C, and E. It helps in the skin's defence against environmental stress caused by UV rays and pollution. 
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        GLYCERINA classic humectant, Glycerin draws moisture from the air into the skin. It's highly effective in keeping the skin hydrated, soft, and supple. 
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        GLYCOLIPIDSGlycolipids enhance the skin’s barrier function, offer hydration, and can help in skin cell renewal. They play a crucial role in maintaining skin's overall health. 
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        HYALURONIC ACIDKnown for its ability to hold up to 1000 times its weight in water, Hyaluronic Acid is a hydration powerhouse. It helps in keeping the skin plump, hydrated, and youthful-looking. 
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        HYDROQUINONEA potent skin-lightening agent, Hydroquinone works by inhibiting the skin's melanin production. It's used in treatments for dark spots, melasma, and other forms of hyperpigmentation. 
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        KOJIC ACIDDerived from fungi, Kojic Acid is used for its effectiveness in treating pigmentation problems and age spots. It inhibits the production of melanin in the skin. 
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        LACTIC ACIDLactic Acid softly exfoliates for a smoother, radiant complexion, improving texture and reducing fine lines. As a humectant, it aids in moisture retention, benefiting dry skin types. 
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        LICORICE EXTRACTIt contains compounds that work to disperse melanin in the skin, helping to lighten dark spots and even out skin tone. Licorice also has anti-inflammatory properties. 
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        NIACINAMIDENiacinamide (Vitamin B3) helps in reducing the appearance of skin blemishes and congestion. It also improves skin texture, fine lines, dullness, and strengthens the skin barrier. 
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        MANDELIC ACIDExtracted from bitter almonds, Mandelic Acid offers gentle exfoliation, ideal for sensitive skin because of its larger molecular size. This acid enhances skin texture, diminishes hyperpigmentation, and effectively treats acne, thanks to its antibacterial qualities. 
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        PEPTIDESPeptides act as building blocks of proteins such as collagen, elastin, and keratin. These proteins are the foundation for your skin and are responsible for its texture, strength, and resilience. 
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        RESVERATROLResveratrol is effective in protecting the skin's surface, interrupting and helping rebuff negative environmental influences, and brightening a tired-looking complexion. 
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        RETINOIDSRetinoids/Vitamin A work by promoting skin cell renewal, enhancing collagen production, and unclogging pores. This results in reduced wrinkles, smoother skin, and a clearer complexion. 
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        SQUALANESqualane is a highly-effective emollient and natural antioxidant. It mimics your skin’s natural oils, making it an excellent moisturizer for all skin types. 
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        VITAMIN CVitamin C (Ascorbic Acid) supports your skin's natural regeneration process and repairs damaged cells. It reduces melanin production, helping to lighten hyperpigmentation and brown spots. 
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        VITAMIN KVitamin K is known for its role in helping the body's process of blood clotting, which helps the body heal wounds, bruises, and areas affected by surgery. It’s particularly good for under-eye circles. 

